Every year, tens of thousands of people flock to The Food Show to experience first-hand the latest exhibitors and most delicious food and drink, test-drive innovative new devices and appliances, and witness world-class demonstrations and classes.
Auckland Showgrounds
Sky Stadium
Christchurch Arena
The Food Show can attract more customers and generate more sales for your business than any other marketing platform.
Every year, The Food Show connects hundreds of smart exhibitors with thousands of dedicated foodies in Auckland, Wellington, and Christchurch. The Food Show plays a key role in the growing consumer trend towards buying fresh ingredients, trying new flavours from around the world, sourcing top recipes, and cooking at home for friends and family. Tap into this trend, book a stand with us today, and put your products top of mind with your target consumers.
The show keeps top exhibitors returning year after year, because it backs their commitment with smart advertising and PR campaigns that pull in big crowds of qualified prospects. Before they walk through the door, Food Show audiences are already committed to the experience, primed, and ready to buy.
Exhibitions are the only marketing medium that gets you face-to-face with so many qualified prospects at such a reasonable price. The Food Show gives literally thousands of potential customers the chance to see, taste, touch, and experience your products and services first-hand – that’s priceless exposure.
Exhibit at The Food Show to drive your marketing dollars further and produces measurable ROI by enabling you to generate sales leads, attract new customers, gather customer data, conduct market research, and ultimately drive more sales. Plus opportunities to network and track industry trends.
The Food Show website attracts massive traffic around each show and is used all year round by potential visitors. As an exhibitor, you’ll get your own profile page on the website, banner ads for your own website, and opportunities to post information to our Facebook, Instagram, and exhibitor news pages.
One of the best ways to get your brand name on your customers’ lips is to put your product in their mouths or in their hands. Exhibiting at The Food Show means your customers can see, touch, and taste your products, and try out equipment first-hand. Plus your staff are on the spot to answer questions, offer deals, gather data, and make sales.
Our exhibitors meet their business objectives at
The Food Show – they sample and sell products and services, educate their markets, position their companies, and build databases. The bottom line is: The Food Show makes companies grow like a soufflé in a hot oven.
The Food Show utilises the full range of promotional options available – including TV, radio, print, outdoor, and online advertising – to refresh its audience year after year and support your investment. Carefully targeted PR and marketing activities are deployed in the lead-up to the show to achieve maximum visibility and generate ‘buzz’ in the marketplace. Send us media releases about your new products for potential inclusion in PR opportunities, including radio and magazines.
The Food Show website is our main portal for communicating with our large audiences of visitors and exhibitors. Crammed with information, it is heavily utilised by visitors before, during, and after the shows – and has been viewed by 209,345 unique visitors from January – August 2021.
This state-of-the-art website is designed to provide more user-generated and other content that will make it even more ‘sticky’ during the rest of the year.
A cornerstone of our promotional programme every year is a carefully timed series of email newsletters sent to our growing visitor database.
Written with compelling information about the show and its many features, these newsletters are an excellent opportunity to promote your latest products, special deals, competitions, and more.
We use Facebook, and Instagram to promote the shows and enable our smart exhibitors to communicate directly with our friends and followers. Our aim is to create New Zealand’s largest online foodie community, enabling visitors, exhibitors, celebrity chefs, and ourselves to interact, share information, give and receive feedback, build bigger audiences for the shows, and promote your products and services.
The website and these social networking channels are essential online tools that will help build bigger audiences for the shows and ultimately promote your products and services.
We keep the shows fresh and dynamic year-on-year by providing new and relevant special features, special offers, and special experiences for visitors. Many of these vital show elements are open for sponsor engagement, so talk to us today about your promotional needs and we’ll tailor a package to suit. Our current sponsorship packages include:
The Food Show is not solely about consumers – our trade visitors are also highly important and much valued. As well as the many thousands of consumers who visit The Food Show, there’s a prominent trade presence to further bolster your business. Key supermarket buyers and owners from all over the country attend each of The Food Shows.
New Zealand’s largest food manufacturing, packaging and processing technology trade show.
New Zealand’s biggest trade event for food service, hospitality and food retail.